What’s a ranking actually worth?
Marketing measured in money, not positions. Put in a keyword’s search volume, where you rank now and where you want to be, and see the revenue, profit and return on investment that ranking is worth. Everything runs in your browser — nothing is stored.
Adjust the click-through-rate curve
These are average organic click-through rates by position (%). They vary a lot in reality — for the most accurate result, replace them with your own figures from Google Search Console.
Figures are estimates to help you think about priorities, not a forecast or a quote.
How it works
The calculator takes your keyword’s monthly search volume and multiplies it by the click-through rate for your current and target positions to estimate the extra visits a ranking gain would bring. It applies your conversion rate to turn those visits into customers or leads, then multiplies by your average order or lead value to reach the extra revenue. Add a profit margin and your monthly SEO spend and it works out the profit and the return for every pound you invest.
Making the numbers trustworthy
The single biggest lever on accuracy is the click-through-rate curve. Averages are fine for a rough sense of scale, but your real curve depends on search intent, how much of the query is branded, and how crowded the results are. AI Overviews, ads, shopping carousels and map packs all push organic listings down the page and reduce clicks, sometimes sharply. If a keyword matters, open Google Search Console, find its real click-through rate at its current position, and paste your own numbers into the curve above. The same goes for conversion rate: use the figure from your analytics rather than an optimistic guess.
Used this way, the tool is less about a single headline number and more about comparing opportunities — which keyword, and which jump in position, is worth the most to chase first.
Questions
Is this SEO ROI calculator free?
Yes. It runs entirely in your browser, it is free to use, and nothing you type is stored or sent anywhere.
Where do the click-through rates come from?
The default curve is a set of industry-average organic click-through rates by position. Every value is editable, so you can replace them with your own click-through data from Google Search Console for a far more accurate result.
How accurate are the figures?
Treat them as a model, not a promise. Real click-through rate varies with search intent, whether the query is branded, and SERP features such as AI Overviews, ads and map packs, all of which can reduce organic clicks. For a realistic picture, use your own click-through and conversion data.
Does it show revenue or profit?
The headline figure is revenue. Enter a profit margin to see profit as well, and enter your monthly SEO spend to see the return for every pound invested.
What conversion rate should I enter?
Use your real visitor-to-customer or visitor-to-lead rate from your analytics. If you don't have it yet, start conservative and refine it once you have data rather than guessing high.
Like the number? Let’s go and earn it.
We build SEO around revenue, not vanity metrics. Tell us the keywords that matter and we’ll tell you, honestly, what they’re worth chasing.