Insights
Insights & guides
Practical, revenue-first thinking on SEO, digital PR and email marketing from the Heavygate team.
Technical SEO
How to Rank Pages With Schema Markup
How structured data and JSON-LD win rich results, clarify entities and grow organic revenue — without the snake oil.
Read the guide →StrategyHow to Measure SEO in Revenue, Not Rankings
Rankings move and traffic flatters. Here’s how to measure SEO the way your finance director would — in money.
Read the guide →Digital PRDigital PR vs Link Building: What Moves SEO
Both promise backlinks, but only one earns the editorial coverage that actually lifts rankings — without the penalty risk.
Read the guide →SEO historyTimeline of Google Algorithm Updates
Every major Google Search update from the 2003 Florida update to today’s core updates, in one neutral, sourced reference.
View the timeline →Now accepting applications
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