Insights & guides
Practical, revenue-first thinking on SEO, digital PR and email marketing from the Heavygate team.
AI Overviews and GEO, Minus the Snake Oil
What AI answers are doing to clicks, how generative engines pick their sources, and the honest version of what works.
Read the guide →Technical SEOHow to Rank Pages With Schema Markup
How structured data and JSON-LD win rich results, clarify entities and grow organic revenue — without the snake oil.
Read the guide →StrategyHow to Measure SEO in Revenue, Not Rankings
Rankings move and traffic flatters. Here’s how to measure SEO the way your finance director would — in money.
Read the guide →Digital PRDigital PR vs Link Building: What Moves SEO
Both promise backlinks, but only one earns the editorial coverage that actually lifts rankings — without the penalty risk.
Read the guide →SEO historyTimeline of Google Algorithm Updates
Every major Google Search update from the 2003 Florida update to today’s core updates, in one neutral, sourced reference.
View the timeline →Ready to move the only number that matters?
Tell us about your business and we'll tell you, straight, whether we can grow your revenue.