We are Heavygate Marketing, a Manchester SEO agency providing efficient and effective search engine optimisation services to deliver significant ROI for businesses across the UK. We specialise in organic SEO driven by testing, data analysis, and a focus on growing your business.
SEO Agency in Manchester
Looking to reach the top of the search pages? Trust us to get you there and keep you there.
As organic SEO specialists based in Manchester, we are laser-focused on serving your business the right traffic to drive conversions – whether these are downloads, enquiries or sales.
Over 50% of average web traffic is driven by organic search. And organic search is driven by data. We believe in the strength of data over content when it comes to rising up the rankings – and this belief is at the core of our service offering.
We don’t implement SEO strategies that we’re not 100% confident can deliver ROI. Our data-led approach, agile testing programmes and sustainable, long-term results are what truly set us apart from the pack.
Working in partnership with your business, we take the time to understand your objectives, target audience and typical customer journey to establish the most relevant ranking terms for your products and services.
Next, we test a number of SEO improvement tactics on these terms across our network of control sites to measure for maximum performance while ensuring your business’ current search engine positioning remains unaffected. As all our tactics are tested for efficacy before implementation, we ensure that our service to your business is built on a proven route to top ranking search engine visibility.
With strategy informed by quantitative and qualitative research, we create more opportunities to increase organic traffic to your site, meeting your target audience when they’re ready to buy and turning first-time visitors into first-time customers.
Best of all?
We get results fast.
Heavygate halves the typical six month lead time for organic SEO improvement efforts, getting your business to the top of target search engine results pages and ahead of your competition in three months or less.
Our agile approach to organic SEO campaigns cuts the implementation time, overheads and service bloat that are typical of many SEO agency offerings. And this agility helps us to more efficiently scale our services to match the growth of your business.
This means we can deliver higher monthly organic traffic value at a fraction of the cost of our competitors – saving your business significant upfront capital for greater return on investment.
Whether you’re looking for search engine optimisation on retainer or would prefer to operate on a no contract-basis, our SEO services are entirely flexible to suit the requirements of your business and your budget.
Whatever, wherever and however your sell through your website, rely on Heavygate for organic SEO that drives revenue.
How we can help your business?
Organic search engine optimisation (SEO) is one of the most affordable and effective ways to market your business to potential customers. It is the practice of achieving the highest position for your business’ website in unpaid search engine results pages across a range of key words and phrases commonly searched by potential customers.
As it focuses on improving positions in natural search engine listings for particular key terms entered by customers, the power of organic SEO comes in primarily targeting users with high commercial intent who are seeking information about a specific product or service.
This means that improving SEO can massively shorten the buyer journey by directing highly-targeted traffic to a website or landing page that is designed to drive the purchase of a product or service.
The business case for organic SEO improvement is clear – more qualified traffic to a website means more leads, and therefore more opportunity to generate sales.
Importantly, SEO delivers this highly-targeted traffic at a low cost. As website factors are optimised for display and ranking in organic search results, there is no requirement for media buying or investment pay per click (PPC) advertising services.
Unlike PPC, improving organic SEO gives your website long lasting visibility and staying power – helping to improve brand awareness and boost repeat visits. It’s a harsh reality that consumers unfamiliar with your brand are only likely to rate your business’ credibility as high as your organic search engine ranking.
According to research, both consumers and businesses much prefer to engage with organic results over adverts in search engine results pages, with only 15% of all traffic clicking through pay per click adverts or entering a new search term.
One thing to bear in mind with organic SEO improvement is that – when it comes to ranking – it’s either all or nothing. The first five organic results listed on a search engine results page account for around 67.6% of all the clicks for an organic search term.
Even if a business is ranked one place lower than a competitor – say 6th instead of 5th – on the first page, the influence this single position difference can have on organic traffic is truly staggering. Research has shown that results six through ten on the first page of search engine results take only a 3.73% share of total clicks. Can your business really afford to be missing out on revenue opportunity of a top search engine ranking?
This is where Heavygate can help your business. Getting your website to rank in top positions. Driving organic search traffic. Improving your credibility. Delivering qualified leads. All at a much lower cost than paid search engine marketing.
Get in touch today to find out how a partnership with Heavygate can help your business reap the benefits of ranking at the top of search engine results pages.
What makes our SEO so effective?
Simply put, achieving top rankings on search engines is dependent on understanding the maths behind how search engines work.
Our qualitative and quantitative approach to improving organic SEO helps us to achieve this aim. Meaning we can deliver higher organic traffic, higher sales and higher return on investment to our clients.
And the two factors that make our SEO campaigns so effective? Data and testing.
Before creating any organic SEO strategy for our customers, we lay the groundwork for success through rigorous research and marketplace monitoring. We track every on and off page factor that influences the SERP positioning of your competitors in real-time.
By analysing this massive dataset and correlating patterns for success, we can reliably identify the most efficient and effective route to ranking your business for its target terms across desktop and mobile devices.
While most organic SEO strategies can take up to six months to bear fruit, we aim to halve the time it takes for your business to rise to the top of the search engine results pages.
How do we do this? Tied directly into this data discovery model is our testing programme, which is how we know exactly what propels pages to the top of the rankings. We draw on the results of our initial research phase and test our organic SEO campaigns for your business on a live website to investigate the best performing tactics.
Testing shows us what works and what doesn’t, how we can meet your customers at the highest point of their commercial intent and drive the conversions that make the most money for your business.
Crucially, this testing phase poses zero risk to your business’ current search engine results page positioning. One of our key differentiators is that all testing is performed on and against a network of control sites, offering you peace of mind that one of your most valuable revenue streams isn’t subject to experimental tactics that don’t meet our results-driven standards.
And this monitoring and testing doesn’t end after we’ve implemented your business’ initial SEO campaigns. Our team of organic SEO specialists are on hand 24/7/365 to provide support and ensure your business ranks ahead of your greatest competitors – so you can get used to the view from the top of the search engine results pages.
SEO is a long-term investment. But with leading search engines updating their ranking criteria an average of nine times daily, failing to monitor and react to the changing SEO landscape can quickly render your organic strategy obsolete.
We understand that longevity and sustainability are the key components of organic SEO success.
That’s why our data-driven insights and iterative testing programmes are always-on, fueling our efficient and agile response to algorithm updates and competitor tactics. So that once your business reaches top search engine positions, it stays there – driving organic traffic, brand awareness and, ultimately, sales.
To help us deliver industry-leading results, we rely on the following industry-leading software:
Want to reach the top of the search pages? The Heavygate service offering is tailored to boost keyphrase rankings, drive organic traffic and generate enquiries for your business.
Our services are quite varied, but ranking on the first page of Google for high-value, highly-competitive keywords demands a holistic, comprehensive approach to SEO. That’s why we leverage every strategy we know in our SEO campaigns.
Our services include:
- SEO audit
- Competitor analysis
- Keyword research
- On-page SEO
- Technical SEO
- Content creation
- Digital PR and outreach
- Link building
- Local SEO e-Commerce SEO
- Voice search optimisation
- PBN construction
- Negative SEO protection
- Google update early detection warning
Below is a little more detail about the services we offer.
Our audit service provides a complete overview of your site’s SEO profile. This review will highlight the current SEO strengths of your website as well as the weaknesses, and demonstrate where immediate improvements can be made to increase search engine traffic.
Competitor and Marketplace Analysis
Built on quantitative and qualitative research, our analysis will lay the groundwork for SEO strategy success and help you understand the SEO landscape of your target market. We will identify your competitors’ ranking tactics, outline the quick wins and long-term areas for improvement and develop measurement benchmarks to evaluate future success.
When it comes to keyword research, knowing the why is just as important as the what. We dig deeper into the search terms that your target audience is using at each stage of intent. The result? A standout optimisation, link building and content creation campaign for your business.
Unlock the full organic traffic potential of your existing content with our on-page optimisation services. Following an in-depth content review, we will strategically enhance website content to ensure your business rises up the rankings for target keywords and phrases across mobile and desktop devices.
As well as making it easier for humans to find you, we’ll help the robots read your site too. Our technical SEO service will optimise site speed, structure and size to make it easier for search engines to crawl, index and rank your business.
Whether blogs, landing pages or digital editorial, we deliver useful, on-brand content that grabs the attention of your target audience. Helping to create greater keyword targeting opportunities and keeping your website fresh for Google’s rankings.
Digital PR and outreach
We work closely with journalists, bloggers and influencers across online and social media to secure high-quality backlinks – driving greater organic traffic and strengthening your voice of authority.
Link building is one of the most efficient and effective ways of improving a website’s search engine visibility. Our sustainable link building campaigns establish your business’ online authority and boost inbound organic traffic by increasing the volume of high-quality links to your website.
46% of all Google searches are for local information. Whether you’re running a business from one or 1,000 locations, trust us to put your services on the map with our local search engine optimisation service.
With different product types, categories and stock to take into account, optimising an eCommerce website requires a specialist approach. Our data-driven eCommerce optimisation model drives organic traffic, conversions and significant ROI for your online business.
Voice search optimisation
The growth of the smart speaker market and improvement of voice AI in mobile devices means that optimising for voice search is key to cutting through the noise. Beat your competitors for audience attention and tap into this growing source of valuable traffic – get your business heard with our voice search optimisation service.
Private blog networks (PBN) build strong backlinks that help to grow domain authority and boost your website to the top of the rankings. We will develop, launch and maintain a bespoke PBN to rank your website higher in search engine results pages.
Negative SEO protection
More than just threatening website ranking, negative SEO attacks can sabotage revenue streams and seriously damage the reputation of your business. We secure your site against damage from negative SEO and actively protect your ranking from malicious bad actors.