Our PR Approach
Our philosophy of delivering premium results for extremely competitive prices underlies everything we do. But nowhere is it more noticeable than our PR work.
We know what the big agencies charge.
We also know how little work they do in return.
While this is a good business model for them, we know that way of doing business has its days numbered.
That’s why we turn that on its head; we get more done in every hour billed than any other agency in Manchester, and we get better results from that work too. Even better, we charge prices that no other agency can come close to because their overheads are so high!
Why PR Is So Important
Print media is in steady decline. TV and radio audiences are plummeting. Google is working to keep more visitors on their results pages than on your website. Over the next few years, the vast majority of internet searches will be made through voice, which means less web traffic. In this rapidly changing environment, everything seems uncertain.
But one thing is for sure: branding is everything.
Your reputation, your visibility, your authority. When the traditional methods of advertising fail, these are the things that will keep you growing as a business. All of them depend on quality, targeted, well-delivered PR.
We will help you build your brand, develop your message, and then deliver that message to where it will have the biggest impact. We pride ourselves on giving you the biggest bang for your buck – no agency in the country can achieve what we can achieve for such a low price. This is our bread and butter, and we do it better than everyone.
Lots of people think that they don’t need PR because they can send news updates to journalists themselves.
But what happens when you don’t have any news?
That’s when PR makes a difference. If you hire us to handle your PR, we’ll ensure that you maintain a constant presence in the press.
Doing so is a simple process, but it’s extremely difficult to get right.
First, we establish what your goals are, what kind of brand you want to build, and how you will measure the success of a given campaign.
Then we set up a strategy to ensure we have a constant stream of coverage over the long-term. Getting tonnes of press clippings for 6 months and then slacking off isn’t the way to build a real reputation! We will constantly monitor press activity relating to your business and provide you with a detailed run-down at the end of every month.
Importantly, everything we do is done with your involvement. We don’t go off-script, and there’ll be no surprises. That doesn’t mean you’ll be doing any of the actual work – you wont have to lift a finger – but simply that you’ll always be kept up to date with what we’re doing.
Thought Leader Development
In our opinion, this is the best way to do PR. It gives you the most bang for your buck, it has the longest payoff, and it’s just the most fun to execute!
Thought leader development is where we take a member of your team – or several members – and turn them into one of the leading voices in their field. It means giving them a voice that their peers respect, and turning them into a source of industry knowledge that others actively seek out.
In practice, that means getting feature articles and opinion pieces published in the most reputable sector publications, making them an available source for journalists, and building up their social media presence.
Once you break it down, the process sounds incredibly straightforward. In practice, it is probably the most difficult marketing tactic to execute. It requires a subtle appreciation for the issues affecting an industry, a deep understanding of your business strategy, and a lot of hard work.
We are great at it.
We’ve done it before, and we’ll do it for you.
In general, we think that short-term PR campaigns are a terrible way to boost your reputation. They are, however, an effective way to immediately generate more foot traffic for your store or more visitors to your website.
The results will usually be transient. But for some of you, that’s the right way to go.
In those cases, we can design limited, intense press campaigns specifically for your unique business goals. Whether you want to get people through your doors in the run-up to Christmas, or you want to make sure people know about a location change, we can help.
Sometimes, you or your employees might find yourselves in the public eye. This might be part of a marketing campaign. It could be because of a crisis centered around your company. Or it could be because our efforts at making you a thought leader have really started paying off. Either way, in this circumstance, you’ll probably need some media training.
TV and radio interviews represent a fantastic opportunity to get your company’s name out there. If you do them right, then even a critical news piece can be turned into a huge advertising opportunity. There is such a thing as bad press, but if you handle it right, bad press can become great press.
We can give you specialist media training as and when it is needed. Our training will equip you with all the tools you need to properly handle a TV or radio interview. We’ll drill you on what to expect, how interviews work, and how they are likely to be edited. We will teach you how to make the interview work for you, not the interviewer – how to get your message across, and how to make your answers difficult to misinterpret.
If nothing else, we’ll drill you so you don’t forget to say your company’s name during the interview!
Get in touch today to start talking about growing your business’ profile. Large or small, we can help you make more money. Alternatively, just fill in the form below and we’ll get right back to you.