We Know SEO
No Buzzwords, No Obsolete Practices – We Just Deliver
For most of you, this is where we’ll spend most of our time – making your website rank. Search engine optimization is already the single most important part of a marketing campaign, and it is only going to become more important as time goes on.
SEO used to be the Wild West. It isn’t like that anymore; the days of quick fixes, link wheels and keyword stuffing are over. To perform well in Google’s rankings today, your site needs to be truly top notch in every way. Recent changes in Google’s algorithm have only made this more apparent.
Most of the agencies you talk to will tell you all about the importance of meta-tags, keywords, and headings. They usually learned all they know about SEO from a Hootsuite article published in 2011.
That’s why you need us. We know what works, and we can do it better than everybody else in town. We are always trying out new methods on our own sites. If something works and we think it’s sustainable, we try it out on you. That’s why we have such a range of tools and tactics at our disposal, all of which we’ll deploy to get you more traffic.
The quality of the content you are trying to rank with is more important today than it ever has been. Google developed a tool called RankBrain a few years ago. This determines search engine rankings according to how users engage with a page, whether they visit other resources on the same website, and so on.
We are experts when it comes to crafting high quality, engaging content that both ranks and converts your visitors into customers. This isn’t an overnight job. Throwing in extra keywords and adding some title tags doesn’t cut it anymore.
There are some extremely important on-page ranking factors which we target, including:
- Content length
- Internal and external linking
- Bounce rate
- Mobile suitability
- Schema markup
- Rich snippets
- Load speed
- Author trustworthiness
- User engagement
We use these as the bedrock of our on-page SEO efforts. Once these fundamentals are right, everything else builds up from there.
Link building, outreach, and brand-building still form the cornerstone of a good SEO campaign. Google’s recent index-wide update seems to have focused on expertise, authoritativeness, and trustworthiness (or E-A-T as it’s often shortened to). This means you need to be creating informative, high quality content, but it also means you need to start establishing yourself as an expert in your industry. This might sound daunting, but we can help you establish yourself as one of the key voices in your sector.
Our plan of action for improving your off-page ranking strength usually revolves around a few key factors:
- Author authority
- Web 2.0 properties
Off-page SEO is often treated like a war of attrition, but recent Google algorithm changes have made that completely false. It is more like chess. We create off-page tactics that work for the long-term, not just for a few months.
Your website’s performance is a serious ranking factor. Page speed, download times, formatting, and bounce rate all heavily affect where your page appears in Google’s rankings. We will conduct a full review of your site’s technical performance and find the areas where we can make improvements. We’ll also advise you on how to minimize your bounce rate (when visitors click on and quickly leave your page back to the SERP).
The first things we consider when evaluating technical aspects of a website’s ability to rank are usually:
- Server performance
- Domain stats (age, prior usage, etc)
- Security certificates
- Site security
- Site structure
- URL structures
- Site speed
- Download speeds
- Crawl stats
- HTML/XML sitemaps
- Image file types
- Sub domains
When we’ve looked at all of these areas, we normally find several different ways in which we could make improvements. In some cases, simple changes in the right places can produce enormous differences in your sites SERPs rankings.
Research & Analytics
Without proper research and planning, you can’t set the right goals for your business; there’s no point going after a certain set of keywords if nobody ever searches for them! You also need to track your website’s performance properly – otherwise you’ll never really know if your tactics worked, or why. We can help you do all of these things.
If you’d rather contract us on a one-off basis, we can help train your staff to use Google Analytics for themselves; we’ll teach them the basic principles of keyword research and competitor analysis, and give them all the tools they need to use the platform themselves.
Here are the ways that we help you get ahead of the competition through proper data collection:
- Google algorithm monitoring (update alerts sent out as soon as we know, following by a detailed report)
- Penalty/manual action monitoring
- Google analytics set-up and management
- Google analytics and webmaster tools training
- Google Tag Manager set-up and training
- Competitor analysis
- Monthly reports on progress and movements
- Google trends reports every quarter (full service clients)
- Quarterly consultation on data trends and recommendations for improvements (full service clients)
If you know how to collect the data you need and you know how to use it, then there’s no stopping you. Knowledge is power. Thankfully, most people neither know how to acquire it nor how to properly use it to drive sales. We’re willing to bet your main competitor falls into that category. Make sure you don’t!
Most people tend to use businesses situated within a dozen miles or so of where they are based. It’s just human nature. Of course, that doesn’t apply to things like mining consultancies or insurance companies. But it does apply to tradesmen, professional services like solicitors and accountants, and it applies to SEO consultancies too! That’s why we put so much effort into our local SEO services.
If you think your business could benefit from a local search boost, get in touch with the best Manchester SEO agency in the game.
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