Want to start getting real results from your marketing efforts?
Sick of leaving things to guess-work?
Employing proper research and analytics practices can completely change the way you market your business overnight. Seriously, it can.
When you switch to an evidence-based, results-driven approach, you instantly start to see things differently.
Find out how we can turn you into a research-driven marketing machine below.
The Importance Of Research
A big mistake a lot of people make with marketing is deciding on their approach before they’ve done any research whatsoever.
There’s a lot of marketing ‘gurus’ online right now. YouTube, Twitter, and Steemit are all bursting with content telling you how you should go about selling your products or services. Whether they’re telling you to go all-in on Instagram or to focus on your ‘personal brand’, one thing these gurus all have in common is strong opinions on how you should do your marketing.
But you shouldn’t take any of this advice seriously because none of it is grounded in research.
People are complicated. Their buying behaviour is even more complicated. Different people are motivated by different things. Even the same person can be motivated by different things depending on context.
No one approach is going to work for every business, in every market, at all times.
Without research, your marketing efforts are going to be fruitless.
If you’re not monitoring your marketing campaigns and you’re not constantly trying to learn more about your customers, everything you do is just a stab in the dark.
Time to change.
What We Do – Research & Analytics Services
There are lots of ways we can help you conduct proper, effective research for your marketing campaigns.
We can conduct a detailed competitor analysis for you. We’ll take a look at your competition and present you with a comprehensive report showing your strengths, weaknesses, and opportunities for taking some of their business.
We can then help you set up analytics suites for all of your marketing platforms – Google, YouTube, Twitter, and more.
One thing we do that other agencies don’t is constant opportunity monitoring.
We’ll manage your analytics accounts for you and keep a constant eye out for opportunities for you to reach a larger audience.
We don’t just sit and watch your view count or visitor numbers; we actively look for unexploited gaps for you to fill.
Here is a breakdown of the analytics and research services we provide:
- Google analytics set-up
- Google analytics training for in-house staff
- Google analytics monitoring (monthly reports provided)
- YouTube analytics set-up
- YouTube analytics monitoring
- Twitter analytics monitoring (monthly reports provided)
- Competitor research
- Niche research
- Site analysis (SEO, speed, UX, etc)
It’s important to remember that we do analytics monitoring differently.
We keep a constant eye on your channels – website, social media platforms, the works.
We look for ways to improve your reach and to get your message across more effectively.
We split-test campaigns to see what works best for your target audience.
The information we gather will inform our SEO efforts, making them more effective going forward.
Every business can benefit enormously from employing better research and analytics practices. Whether it’s just a one-day course on how to use the major platforms, or you want us to take care of everything for you, we’re happy to help.
Get in touch and tell us what you need!
What Is Niche Research?
This is one for the affiliates, online stores and media companies out there!
Niche research is where we look for under-exploited, high value keywords. We’ll use advanced SEO analytics software to look for popular keywords – be it Amazon categories or variations on a niche you’re already active in – that are currently easy to rank for.
This is the perfect service for affiliates. We can give you an amazing list of great niches for you to try your hand at and potentially start making a killing right away.
It is also very useful for businesses who aren’t sure whether they should expand into a new market or not.
We can teach you how to look for great niches for yourself. Or if you don’t want to do the work, we can provide you with updated reports on a regular basis for a very reasonable price.