Everything Is Digital
More traffic means more customers. We will help you get both.
Digital marketing is without question the most important aspect of marketing today.
That doesn’t mean your resources are not better off concentrated somewhere else right now; that depends entirely on your business and your circumstances. You might have a trade show coming up, which means email outreach and print PR might be more important. You could have a big promotion going on, in which case direct mail, banners and cold calling are probably going to be more cost-effective.
But digital has to be a part of your marketing strategy. Long-term, it has to be central to all of your marketing campaigns. We advise all of our clients to build all of their marketing efforts around digital media – all of them.
We’re not ideological about digital in some way, we’re just aware of reality.
If you really want to get peoples’ attention, then it has to be through their smart phones, their laptops, or their iPods. It doesn’t matter whether your goal is brand building, sales, or research – people get their information from their phones now, so that’s where you’ve got to be.
It’s no coincidence then that we’ve made digital our specialty. It forms the core of all of our work, and it is where we can make the biggest difference to your revenue.
At the end of the day, digital is the future, so we make sure we’re well ahead of the curve.
On The Cutting Edge
Unlike most of the other agencies you’ll talk to, we’ve actually got skin in the game. We’re actively involved in digital marketing; we run a portfolio of successful websites and email lists. That means we don’t hear about the latest trends or Google updates after the fact – we watch them happening in real time. We don’t learn the about changes in best practice at yearly conferences – we help create them.
That’s why we can tell you what actually works today. On top of that, we can tell you what will work in a week, a month, or a year from now. If you talk to another agency, all they can tell you is what worked 12 months ago when the article they read in The Drum was published.
A Holistic Approach
Our approach to digital marketing is unique among agencies in Manchester. Most of them will deploy the same, tired old tactics on every client; 600 word blog posts, meta-tags, maybe even a backlink here and there. SEO is often an afterthought instead of a driver of content.
We, on the other hand, do things differently. We look at your site as a whole and identify its weaknesses. We look at your competitors and find out why we think they’re outperforming you in the search engines. Then we get to work turning your weaknesses into strengths. We don’t stop until you are where you want to be.
It’s simple, but it works.
Unlike a lot of other agencies, we’re actively involved in online marketing. We run a number of websites so we know first hand what works and what doesn’t. This means that we don’t read about algorithm updates or changes to SERPs after the fact – we watch them happening in real-time.
So what do we do exactly?
Our Digital Services
The standard for website quality, functionality and user experience gets raised every day. The first thing every potential customer does before they even consider buying from you is check out your website.
Yet many businesses still expect to grow their customer base with a slow, ugly website that hasn’t had a re-design since 2005. You might not think it’s important, but we assure you that it is. We don’t care if most of your business comes from word of mouth or if you’re a very local company; the internet is a bigger potential source of sales than you would believe, and there is absolutely no excuse for not having a good website these days.
We tend to not bother with small tweaks because they don’t have much of an effect. Our focus is on deep, meaningful, lasting changes to your website. We can give your website a complete overhaul, giving it a new structure that actually works for you. We’ll write all the copy, change the look, and make sure it meets all of our performance standards.
SEO is synonymous with digital marketing, and with good reason. SEO is the spine of digital marketing; the centerpiece; the bedrock on top of which everything else is built. Almost every purchase made today comes after an online search, so every rung up the ladder matters. A successful SEO strategy needs to include thorough research, technical optimization, content creation, and off-page magic. We take care of all of this while showing you exactly what we’re doing.
Analytics & Research
Everyone knows they need analytics these days. Problem is, nobody ever seems to know why. We’ll sit down with you to find out what it is you’re looking to achieve with a particular campaign, how we’d measure performance, and how we’d use that data to make changes. You can hire us to handle all of your analytics – we’ll keep an eye on things and present a monthly report to show you how things are progressing. Or we can show you how to use things like Google Analytics, Webmaster Tools, and so on to monitor things yourself.
This is where we really separate ourselves from other digital marketing agencies. Conversion optimization is the ace up our sleeve. Whether you want to maximize sales, increase newsletter signups, or get more people following you on Instagram, we can help. We’ll take a look at your sales funnel and see how it could be improved. We’ll then show you how to split test two or more alternatives to see which is the most successful. Rinse and repeat until you’re bagging a new customer, subscriber or follower every single time.
How important is email to your business model? We’d be willing to guess that it could be more important. Despite what you’ll hear about social being the be all and end all of customer engagement, email remains a mainstay of digital marketing. Keeping in touch with customers to develop loyalty, trying out promotions, building a valuable list; there are lots of very good reasons to consider direct email marketing. It is usually a lot easier to implement than our clients think, and it is even easier to manage. Email is actually one of the areas of digital marketing operations that most businesses can manage for themselves. If not, we’ve got you covered!