Is SEO a waste of money

Is SEO a waste of money?

Search engine optimisation (SEO) is probably something that you are familiar with but not something you know a great deal about. As a leading Manchester SEO agency, we constantly get questions from prospective clients asking about the cost-effectiveness of search engine optimisation.

If you’re reading this, then you’ve most probably typed “is SEO worth the money?” or words to that effect into Google. That means you know SEO is important for many businesses, but you aren’t sure if it is right for you and your business.

So is SEO a waste of money?

Is SEO a waste of money

This is a very important question to ask yourself before embarking on a potentially expensive and time consuming SEO campaign.

SEO can be the driving force behind your business. For example, most dentists, solicitors and plumbers rely on SEO to get customers.

But it can also be completely pointless for your business. Some industries run entirely on word-of-mouth and referrals, not organic website visitors. For such a business, an SEO campaign would be a complete waste of money.

Cost-effective SEO

SEO should always be done for the purposes of increasing revenue, be it through more client referrals, signups, or products sold.

It is therefore important to lay out the specific goals you ant to achieve with SEO and find out if they are realistic. This might entail doing keyword research to see if there is even traffic for the terms you want to rank for, or doing in-depth competitor analysis to see where your competition gets their web traffic from.

The specifics aren’t important.

What is important is that your SEO efforts are not a waste of money for your business.

 

So is SEO a waste of money?

Is SEO a waste of money?

Is it something that your business should be doing?

How much should you be spending on SEO?

All of that depends on your business, your goals, and your approach.

Done properly and for the right reasons, SEO is the opposite of a waste of money; it can be the key to rapid revenue growth. But done for the wrong reasons, or done badly, it can be a drain on your cash flow that you can easily do without.

You need to work with an SEO agency that takes the realities of your business into consideration and ensures you get the most bang for your buck.

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