We think most agencies are terrible at just about everything.
They think it’s reasonable to spend 5 hours writing a 300 word press release.
They spend thousands of pounds on ad space that doesn’t generate sales.
They think “SEO” is something you do to a blog post 20 minutes before you publish it.
Basically, they don’t really know what they’re doing – they just know that you don’t either, so they capitalize on that fact and make a killing. They use buzzwords to blind you, and by the time you realize you’re spending £40,000 a year on nothing, they’ve moved on to a new cash cow.
We’re not like most agencies.
How We’re Different
We take a “results first” approach to everything we do. That means that we establish what it is that you want to achieve and then figure out the easiest, fastest and most cost-effective way to get there.
Sounds obvious, but most marketers don’t work that way.
Marketing people tend to be extremely ideological. They believe that social media is everything, so they put that at the center of their marketing strategy. There’s no data gathering, no split testing, no experimentation. It’s all theory and ideology learnt from redundant, outdated university courses and marketing blogs written by people who couldn’t start their own business if their life depended on it.
Well, we’re different.
We have no ideology.
We don’t do theory.
We don’t care what’s trendy right now.
All we care about is what works for your business.
If Instagram is where you should be focused, we spend the majority of our time on that platform. If we think direct email with banner ads is a better way to go, then that’s fine. Should print have a serious revival, so be it.
We go wherever your customers’ attention goes.
We look at how they make buying decisions and we use that knowledge to create unique, tailored, highly effective marketing campaigns for prices that the other agencies can’t come close to.
We test, tinker, and experiment.
There’s no cookie-cutter set-ups here. Every business is different. We look at each client individually and identify where they can make the biggest improvements.
There’s no vanity projects either; if something doesn’t lead to more customers, more revenue, or more inquiries in the future, then we don’t do it. Instead, we focus on the things that actually make a difference to your revenue. After all, you’ll never see us putting ourselves up for a marketing award because we don’t care what our peers think – we care what you think.
Simply put, if you’re looking for a marketing agency that values your money and wants to give you real results (rather than just a busy schedule), we’re your best option.
Why Are We So Good?
We’ve told you how we’re different. But we haven’t told you why we’re different – what is it that makes us so much better than the other agencies?
Well, for one thing, we didn’t learn everything we know about marketing from The Drum.
We don’t hire people who talk a good game; if someone wants to handle our social media campaigns, then they better be able to show us an Instagram account with a lot of influence. If they want to help our clients’ websites rank in the SERPs, then they’ll need to show us their own site’s performance.
To put this another way, we all have skin in the game.
We aren’t driven by theory. Instead, we have learned what works through actually doing it, and we constantly learn things as the landscape changes because we’re in the game. We run our own websites – including this one – and we do all of our own marketing. That means that we don’t learn about Google updates or changes to Instagram’s layout from Hootsuite’s blog – we see it happening in real time.
It’s easy to spend 10 years in PR or SEO without ever really learning the game. You just waste your clients’ money doing the same things everyone else does – usually whatever you read on Backlinko three years ago.
We’re the only agency in town run by people who have a track record of making their own projects work.
Value For Money First & Foremost
Probably the biggest way we differ from the competition is our approach to pricing.
We know that the business landscape is going to change very soon, and the bigger agencies will suffer as a consequence. Their clients might find that their marketing budget halves overnight. That means they need to start considering ROI.
Big marketing agencies are some of the most over-priced, wasteful organizations on the planet. When their clients start thinking about cost-effectiveness, they’re finished.
That’s when we come in.
One of our main selling points is the value for money for offer.
Our goal isn’t to bill you as much as we possibly can.
It’s to squeeze as much value out of every pound you spend with us.
We don’t want to up-sell you at every turn; we want to help you aggressively grow your business for as little money as possible.
For example, say you come to us and tell us that you want to spend £500,000 on a print ad campaign backed up by editorial. It’s highly likely that we’ll take a look at your business needs and advise against it. Print ad space is over-priced and ineffective.
It might be that £50,000 of LinkedIn advertising is a better way to spend your money; if it is, we’ll tell you, even though it would mean us losing out on a lot of commission.
We wont waste your money on new chrome desks, fancy coffees or account executives that do nothing but draft emails all day. Every penny you spend with us gets put to work.
We’re trying to build an agency known for giving its clients some serious bang for their buck.
That’s why we’re confident that nobody can offer the services we can for the same price.
Get in touch today and find out what we can do for your business.